Part 1: Basic Training covers essential info like Mission Planning for Business, a look at why start-ups fail and important accounting fundamentals that an entrepreneur should master.
Part 2: Double Time dives into topics like patent protection, the anatomy of a good business plan, choosing a legal structure and picking a great business name.
Part 3: Tech School examines how to find a profitable product line, where to go to host your online store, drop shipping and search engine optimization.
Finally, Part 4: Graduation covers some final housekeeping items that you need to be aware of before launch.
The book also includes appendices filled with veteran specific information like Starting a Service Disabled Veteran Owned Small Business (SDVOSB) and Small Business Administration Resources that are available exclusively to veterans. In addition, veterans interested in entrepreneurship can interact directly with the author regarding topics not covered in the book at the author's Veteran Assistance website, Warrior Lodge.
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Introduction: Business Is War
Part 1: Basic Training
1. The Mental Edge
2. Reading People’s Minds
3. The Perfect Mission
4. Why Do Start-Ups Fail?
Part 2: Double-Time MARCH
6. The Path to Patent Protection
7. Anatomy of a Good Business Plan
8. Choose A Legal Structure
9. Pick A Great Business Name
10. Federal, State & Local Startup Requirements
Part 3: Tech School
11. Find A Profitable Product Line
12. Get Your Online Store
14. Search Engine Optimization
Part 4: Graduation
About the author:
Wes O’Donnell is the Founder and Creative Director of WarriorLodge.com and the owner of MD-Advantages Healthcare and Modern Workspace Tech Furniture. He holds the US Patent on the OmniCart Modular Medical Cart System and has a Master’s Degree in Business Administration/ IT Management. Wes lives in Oklahoma, Texas and Michigan, depending on the time of year, with his awesome wife, three awesome kids and his awesome snow dog.
STAFF SERGEANT O’DONNELL’S MILITARY SERVICE: US ARMY INFANTRY, 2/327TH NO SLACK, 101ST AIRBORNE DIVISION (AIR ASSAULT), US ARMY RESERVES- 415TH CIVIL AFFAIRS BATTALION AS A RUSSIAN TRANSLATOR & US AIR FORCE 552 MAINTENANCE GROUP, E-3 SENTRY AWACS, RADAR NATION
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